W
e started an eCommerce SEO project 1 year ago.
When I first got the project details from the company’s CMO, they were already generating up to $400K/month in sales, but all of it was coming from the PPC channel. Their SEO sales? Almost zero.
I asked the client, “What’s your SEO goal? What exactly do you want to achieve?”
The answer was simple. The client sent over a competitor’s website and said,
“We want to outrank this competitor.”
I said, “Okay, we’ll dig into this and get back to you.”
Now, this competitor wasn’t just anyone. At that time, they were one of the leading brands in the entire industry. What made it even more challenging was that they had free backlinks from sites like Men’s Health and Forbes. So you can probably imagine how authoritative their site was.
After a deep audit of the competitor’s SEO profile, I told the client:
“Yes, we can beat them.”
The client shared all the data and internal resources we needed. That helped us kick off the project strong and fast.
5 Key Strategies That Helped Us Win This eCommerce SEO Battle
1. Building the SEO Strategy
You simply can’t rank in the eCommerce space without a clear, data-backed SEO strategy.
There are around 24 million eCommerce sites globally, and 4.2 million in the US alone.
Considering the scale of this competition and the fact that we were up against a serious industry giant, we started with a full SEO audit. From there, we built a tailored strategy focused on:
- Keyword gaps
- Competitor weaknesses
- Technical SEO
- Content opportunities
- Link-building potential
We shared the draft with the client. After multiple rounds of discussion, we finalized a solid SEO game plan.
Note: We’ve since updated the strategy several times based on algorithm updates, new market trends, and competitor shifts.
2. Niche-Based Content Writing
To get results in SEO, your site needs specific, niche-focused content.
We knew that, and luckily, so did the client.
Since the brand operates in the BioTech eCommerce niche and already has skilled in-house writers, we chose to work collaboratively. We provided:
- Targeted keyword lists
- Search intent analysis
- On-page SEO best practices
- Topic outlines and content structure
The result? High-quality, SEO-optimized content written by people who truly understand the industry.
3. Consistent SEO Development
SEO isn’t something you do once and forget. You have to stay consistent.
Search engines keep evolving. Market behavior changes. Competitors adapt. That’s why we invested hours every month in:
- On-page optimization
- Off-page SEO
- Technical fixes
- Performance monitoring
- Content updates
We weren’t here to just fix temporary issues, our goal has always been long-term, sustainable results.
4. High-Quality Link Building
When I saw the competitor’s backlink profile, I was honestly impressed.
They had dozens of strong backlinks from authoritative websites. It was intimidating at first, but also motivating.
Here’s what we did:
- Reached out to site owners who already linked to similar content
- Offer to improve or refresh content for SEO benefits
- Acquired new, high-quality backlinks through outreach and PR strategies
It took time and effort, but it worked.
We eventually built a powerful backlink profile strong enough to challenge (and in many areas, surpass) the competition.
5. Technical SEO Improvements
In our initial audit, the website had a very poor health score, and that was a major reason it wasn’t ranking.
We found:
- Indexing issues
- Duplicate metadata
- Broken links
- Slow loading speeds
- Missing structured data
Our team tackled every technical issue step by step. After several optimization rounds, the site’s health score climbed to almost 93%, and that alone made a huge difference in rankings and crawlability.
The Results So Far
This is still an active project, but here’s what we’ve achieved up to this point:
- Organic traffic grew from 200K to 1.5M+/month
- Organic revenue increased from $60K to $600K/month
- Top 10 keyword rankings jumped from 60 to 500+
- Website health score improved from 40 to 93
GSC Metrics Screenshot
Conclusion
We’ve been working on this project for the last 2 years, and honestly, it wasn’t easy. But at WebForteX, we love taking on big challenges. No matter how tough the situation was, we stayed focused, solved every issue that came our way, and kept moving forward with one goal: to deliver long-term, meaningful SEO results.
That’s the reality of SEO, it’s a highly technical process where even a minor mistake can cause serious damage. That’s why SEO should never be treated casually or handled by trial and error, especially when your entire business depends on sustainable growth.
At WebForteX, we have a team of SEO professionals who are not only experienced but deeply passionate about what they do. We specialize in ROI-driven eCommerce SEO, and every strategy we build is tailored, tested, and results-focused.
So if you’re looking to scale your organic traffic, outrank tough competitors, and build a powerful SEO foundation, don’t leave it to chance. Let’s talk.
Book your Free SEO Consultation today, or check out our Professional SEO Services to learn more.
