eCommerce SEO Case Study
W
e started an eCommerce SEO project 1 year ago.
When I first got the project details from the company’s CMO, they were already generating up to $400K/month in sales, but all of it was coming from the PPC channel. Their SEO sales? Almost zero.
I asked the client, “What’s your SEO goal? What exactly do you want to achieve?”
The answer was simple. The client sent over a competitor’s website and said,
“We want to outrank this competitor.”
I said, “Okay, we’ll dig into this and get back to you.”
Now, this competitor wasn’t just anyone. At that time, they were one of the leading brands in the entire industry. What made it even more challenging was that they had free backlinks from sites like Men’s Health and Forbes. So you can probably imagine how authoritative their site was.
After a deep audit of the competitor’s SEO profile, I told the client:
“Yes, we can beat them.”
The client shared all the data and internal resources we needed. That helped us kick off the project strong and fast.
5 Key Strategies That Helped Us Win This eCommerce SEO Battle
1. Building the SEO Strategy
You simply can’t rank in the eCommerce space without a clear, data-backed SEO strategy.
There are around 24 million eCommerce sites globally, and 4.2 million in the US alone.
Considering the scale of this competition and the fact that we were up against a serious industry giant, we started with a full SEO audit. From there, we built a tailored strategy focused on:
- Keyword gaps
- Competitor weaknesses
- Technical SEO
- Content opportunities
- Link-building potential
We shared the draft with the client. After multiple rounds of discussion, we finalized a solid SEO game plan.
Note: We’ve since updated the strategy several times based on algorithm updates, new market trends, and competitor shifts.
2. Niche-Based Content Writing
To get results in SEO, your site needs specific, niche-focused content.
We knew that, and luckily, so did the client.
Since the brand operates in the BioTech eCommerce niche and already has skilled in-house writers, we chose to work collaboratively. We provided:
- Targeted keyword lists
- Search intent analysis
- On-page SEO best practices
- Topic outlines and content structure
The result? High-quality, SEO-optimized content written by people who truly understand the industry.
3. Consistent SEO Development
SEO isn’t something you do once and forget. You have to stay consistent.
Search engines keep evolving. Market behavior changes. Competitors adapt. That’s why we invested hours every month in:
- On-page optimization
- Off-page SEO
- Technical fixes
- Performance monitoring
- Content updates
We weren’t here to just fix temporary issues, our goal has always been long-term, sustainable results.
4. High-Quality Link Building
When I saw the competitor’s backlink profile, I was honestly impressed.
They had dozens of strong backlinks from authoritative websites. It was intimidating at first, but also motivating.
Here’s what we did:
- Reached out to site owners who already linked to similar content
- Offer to improve or refresh content for SEO benefits
- Acquired new, high-quality backlinks through outreach and PR strategies
It took time and effort, but it worked.
We eventually built a powerful backlink profile strong enough to challenge (and in many areas, surpass) the competition.
5. Technical SEO Improvements
In our initial audit, the website had a very poor health score, and that was a major reason it wasn’t ranking.
We found:
- Indexing issues
- Duplicate metadata
- Broken links
- Slow loading speeds
- Missing structured data
Our team tackled every technical issue step by step. After several optimization rounds, the site’s health score climbed to almost 93%, and that alone made a huge difference in rankings and crawlability.
The Results So Far
This is still an active project, but here’s what we’ve achieved up to this point:
- Organic traffic grew from 200K to 1.5M+/month
- Organic revenue increased from $60K to $600K/month
- Top 10 keyword rankings jumped from 60 to 500+
- Website health score improved from 40 to 93
GSC Metrics Screenshot
Conclusion
We’ve been working on this project for the last 2 years, and honestly, it wasn’t easy. But at WebForteX, we love taking on big challenges. No matter how tough the situation was, we stayed focused, solved every issue that came our way, and kept moving forward with one goal: to deliver long-term, meaningful SEO results.
That’s the reality of SEO, it’s a highly technical process where even a minor mistake can cause serious damage. That’s why SEO should never be treated casually or handled by trial and error, especially when your entire business depends on sustainable growth.
At WebForteX, we have a team of SEO professionals who are not only experienced but deeply passionate about what they do. We specialize in ROI-driven eCommerce SEO, and every strategy we build is tailored, tested, and results-focused.
So if you’re looking to scale your organic traffic, outrank tough competitors, and build a powerful SEO foundation, don’t leave it to chance. Let’s talk.
Book your Free SEO Consultation today, or check out our Professional SEO Services to learn more.
Technical SEO Case Study
We recently worked on a technical SEO project for a large enterprise operating in the online visa processing space. The client’s website had over 2,000 pages and was receiving more than 600K visitors monthly from Google. Despite high traffic, the site was experiencing a range of technical issues that threatened its growth, ranking stability, and user experience.
In this case study, we’ll break down the core issues we identified, how we addressed them, the challenges we faced, and the results we achieved.
Major Technical SEO Problems We Identified
When dealing with large enterprise websites, especially those in fast-moving industries like travel and visa processing, technical debt often piles up. Through a comprehensive technical audit, we discovered several issues that were significantly hurting crawlability, indexation, and user experience:
Crawl Budget Waste
Search engines were wasting crawl budget on irrelevant or low-value pages, many of which were dynamically generated or outdated. This led to important pages being crawled less frequently.
Thin Content
Several service pages had minimal or redundant content, offering little value to users and search engines. This diluted topical authority and caused ranking stagnation.
Duplicate Content
Language-specific variations and poorly structured URLs had resulted in duplicate content across the site. This confused search engines and affected canonical indexing.
Page Speed Issues
Multiple pages scored poorly on Core Web Vitals due to unoptimized JavaScript, large image files, and excessive DOM size. This hurt user experience and rankings.
Sitemap Problems
The sitemap was outdated and included no-index pages and broken URLs. Several key pages were missing altogether.
Indexing Errors
Many important pages were not indexed due to improper use of meta tags, robots.txt exclusions, and JavaScript rendering delays.
Broken Links
Over time, dozens of internal and external links had become broken due to content removal or URL restructuring.
Misuse of Canonical Tags
Canonical tags were implemented inconsistently, sometimes pointing to unrelated pages or conflicting versions, causing ranking dilution.
JavaScript Rendering Issues
Heavy reliance on JavaScript for content delivery led to crawlability issues. Key information wasn’t being seen by Googlebot, especially on mobile.
Our Strategy & Implementation Process
After mapping out over 50 technical elements during our audit, we prioritized the most critical ones using a severity vs. impact matrix. Then we executed the solutions in collaboration with the client’s in-house developers:
✅ Crawl Budget Optimization
Blocked low-value and duplicate pages using robots.txt and noindex tags.
Implemented URL pruning for unnecessary parameterized pages.
Structured pagination and faceted navigation using best practices.
✅ Thin & Duplicate Content Fix
Rewrote weak content with in-depth, search-intent-aligned information.
Consolidated duplicate pages and applied proper canonical tags.
Deployed hreflang tags to fix international content duplication.
✅ Page Speed Optimization
Lazy-loaded images and eliminated render-blocking resources.
Minified CSS/JS and implemented efficient caching strategies.
Optimized images using next-gen formats (WebP).
✅ Sitemap & Indexing Fixes
Generated a dynamic XML sitemap that updates daily.
Removed outdated and blocked pages from the sitemap.
Fixed noindex/index conflicts and submitted updated sitemaps in GSC.
✅ Broken Link Cleanup
Used Screaming Frog to crawl the entire site and extract all 404s.
Delivered a report listing broken links, their sources, and replacements.
Implemented 301 redirects where necessary.
✅ Canonical Tag Corrections
Standardized canonical tag logic across all templates.
Removed conflicting tags and ensured self-referencing canonicals on key pages.
✅ JavaScript SEO Enhancements
Worked with the DEV team to implement server-side rendering (SSR) for key templates.
Ensured fallback content for critical elements where SSR wasn’t possible.
Results Achieved
Our work led to significant technical improvements and SEO wins:
✅ 70% improvement in Core Web Vitals scores across key pages
✅ Crawl efficiency increased by 45% (as per GSC crawl stats)
✅ Index coverage increased by 18%, with over 350 valuable pages recovered
✅ Bounce rate dropped by 22% due to better speed and internal linking
✅ Keyword ranking growth across 1,200 tracked keywords
✅ Broken links reduced to under 1% site-wide
✅ Improved crawl-to-index ratio, saving crawl budget for priority URLs
Challenges We Faced
Working on an enterprise-level website comes with its own set of challenges:
Developer Dependency
Due to site architecture and internal policy, all changes had to be executed by the client-side developers. We had to provide highly detailed implementation documents and conduct regular syncs to ensure progress.
JavaScript Limitations
Several key areas of the site were rendered entirely via JS, and switching to SSR was met with pushback due to infrastructure concerns. We had to prioritize partial SSR and fallbacks strategically.
Customized Reporting
The client required detailed, real-time reporting. We built a tailored dashboard using Looker Studio (formerly GDS) connected with GA4, GSC, and BigQuery to track all technical KPIs and share progress transparently.
Conclusion
This project is a great example of how even a high-traffic enterprise site can suffer from deeply rooted technical issues. By implementing structured audits, prioritizing issues, and collaborating closely with the internal team, we were able to significantly enhance the technical SEO health of the client’s website.
If you’re struggling with technical SEO on your enterprise site, don’t wait until rankings drop. Book a free SEO consultation with us today and let’s unlock your site’s full potential.
Online Media Management
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Know Your Digital Goals
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Always Remember Your Goals!
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book
Online Media Management
lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing
Know Your Digital Goals
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged
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- Quisque tincidunt id urna vel efficitur. Morbi tempor ligula ligula, eu vehicula ex vehicula quis.
Always Remember Your Goals!
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
"I understand myself more clearly now and have begun to make positive changes in my life. There was such a high level of customer service."
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book
